Sally Black

Reservation Director/Product Development

Office: 212.507.9347
Mobile: 570.236.7585

Sally is a standout in the travel industry. In 2000 she founded Vacationkids, one of the first home-based travel agencies specializing in family travel for parents and kids of all ages, that grew into a multi-million-dollar, award-winning agency. In 2015 she authored the popular Fearless Family Vacations: Make Everyone Happy Without Losing Your Mind and is a recognized expert in family travel. Sally began her career in travel in 1994 working for the first dotcom airline booking engine. She is a frequent guest speaker and trainer at national travel industry events and is an Adjunct Professor at NYU Tisch School of Hospitality Master’s Program. Sally was a member of the Board of Advisors for Global Travel Marketplace (GTM) and a former director at The Family Travel Association where she created the FTA Academy, an agent training program for family specialists that was certified by the Travel Institute.

More About 
Sally Black

Sally is a registered nurse, a world-class knitter, a mom to three children (and two Shelties), a grandma, an organic gardener and canner who is happiest in her husband’s arms. She loves Led Zeppelin, movies about British history, and pizza, especially New Haven’s Frank Pepe’s. Sally’s favorite place is the Scottish Highlands, where she and her husband honeymooned, exploring castles, cairns, and windswept coastlines, and where she dreams about living one day.

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